How often should a small home-based business advertise and market their business?
I had a small home-based business in one state and then I moved to another state a little over four years ago. Since I was able to quickly find a full-time job, I put my business on the back burner. However, I started it up again in March of 2007 but I only have one client. I really haven’t been applying myself but as of the past month I have started to “pound the pavement”. I was able to get a copy of the Member Directory for the local Chamber of Commerce, and sent an e-mail to approximately 310 businesses. Also, I posted fliers on the USPS mailboxes in my sub-division and another sub-division in my area.
I provide Administrative and Computer Training Services on a “contract basis”. How often should I try to advertise and market my business? I don’t want to go overboard, but I don’t want to be too laid back and miss out on opportunities.
You did the best thing by going to your local Chamber of Commerce. If you have a website, they will direct people to that site. At least half of the hits we get on our sites are Chamber referrals. Having a website, of course is essential these days for many businesses. Put the URL on your business card, and your prospective clients can check out all of your info. there.
We only advertise in our local publications 4 times a year. That is enough, I think, depending on your business.
actually pretty often since you are most likely not well known.
so what i would do is make fliars and post them in famous places like starbucks.
or something alot of people will see.
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You did the best thing by going to your local Chamber of Commerce. If you have a website, they will direct people to that site. At least half of the hits we get on our sites are Chamber referrals. Having a website, of course is essential these days for many businesses. Put the URL on your business card, and your prospective clients can check out all of your info. there.
We only advertise in our local publications 4 times a year. That is enough, I think, depending on your business.
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As a going concern, I would assume that 10 percent of sales should go to advertising. But if your sales are close to 0 then you should definitively increase that. Also, consider having a penetration strategy where you would charge less than usual and this would also be a form of advertising as the word spreads more this way… caution that the word that spreads is not that you charge tiny bills as this reputation would be hard to surmount. So make it clear that this is a special offer.
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I would advertise as much as possible! Put an add in the paper and maybe see if your community center will let you give classes.
Good Luck!
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